What Is Leadgeneration [Video Explanation 2020]
This is a video that explains in a very simple way what Leadgeneration is. Most subjects can be explained very simple. Feel free to watch the video, read the transcript below and comment your questions or feedback in the comments. Enjoy!
[FULL VIDEO TRANSCRIPT]
What is Leadgeneration?
And why would you bother knowing about it?
Let’s find out within 3 minutes.
First comes first.
What is a Lead?
A lead is an individual or organization
that has expressed interest
in buying what your business is selling.
But why the word ‘Lead’
Let’s make an example:
AN INVESTIGATOR LOOKS OUT FOR HINTS
or for ‘clues’ that he can follow
to solve the case.
You could also say he’s looking for ‘leads’.
‘Hints, clues, leads’
They all indicate that there is something to uncover –
if you follow them.
Then he finds out if the hint is useful.
Same applies in business:
For a marketer, a lead is someone they can trail.
To do what?
You might ask.
To find out who robbed the bank?
Not really…
To find out if that someone may be useful,
especially a potential customer or business opportunity. (Source: https://www.lexico.com/definition/lead, Definition 1.2 of ‘lead’ used as a noun)
“SO MY TARGET GROUP ARE MY LEADS?”
Well, let’s see the definition of a lead again:
A lead is an individual or organization
that has expressed interest
in buying what your business is selling.
Notice the words ‘has expressed interest’!
How does somebody express interest?
By requesting a Newsletter,
Calling,
Sending a message on Facebook,
Walking into the door,
Requesting a demonstration
You name it!
A Woman asks for a quote via a form?
That’s a Lead
A Guy downloads a free report
There we go
That’s a Lead!
Got it?
You didn’t just buy their contact information.
See the difference in value?
SO WHAT IS LEADGENERATION?
Generate means the following:
’cause to come about, create’
it comes from the Latin word ‘generat’ (Source: https://www.lexico.com/en/definition/generate, See Origin)
which means ‘created’
So what does the word itself tell us?
‘Creating people who expressed interest…’
Interest in what?
‘…in what you’re selling’
SEE THE DIFFERENCE BETWEEN LEADS AND TARGET GROUP?
Target Group does or does not know your business.
We don’t know…
Your Target group is or is not interested in your products.
We don’t know
A lead …
1. knows your business
2. has expressed interest
Thus, Leadgeneration is a service that
brings about Leads for your business.
Can you imagine calling people
who already know who you are?
Who are already qualified
because THEY reached out to you?
Can you imagine receiving those contacts
on a daily basis?
A CONSTANT FLOW OF NEW FLESH (NEW BUSINESS)
Less painful cold-calling.
Brighter future for your business.
Brighter future for you personally.
That is what Leadgeneration can do for you.
That is what GetLocalClients can do for you.
Does every agency know how to do this?
According to our clients’ experience:
No.
DOES YOUR COMPETITION DO THIS?
If not yet they will sooner or later.
Want to find out how you get a head start and get your customer acquisition to the next level?
Click the link below.
See you on the other side.
– Ben
[END OF VIDEO SCRIPT]
CONCLUSION AND QUESTION FOR YOU
Have you ever tried getting leads through online advertisements?
How did it go?
